The Market Potential of Megaformer: A Global Fitness Trend
The Megaformer, an innovative apparatus in the Pilates领域, has recently emerged as one of the fastest-growing trends in the global fitness market3. According to data analysis from the fitness booking platform ClassPass, Megaformer training is the fastest-growing fitness trend in the United States3. This trend has been captured by the Chinese brand MegaCorePilates, which is redefining the full-body training experience with high-intensity, low-impact workouts through its innovative Megaformer design.
The Megaformer was developed in the early 21st century by founder Sebastien Lagree as a high-intensity training system. It refers to a new generation of longer and wider Pilates sliding bed equipment designed for more intense training sessions. It combines elements of Pilates, strength training, and cardio exercise, aiming to help users achieve rapid body shaping effects through high-intensity, low-impact movements in a short time.
Technological Innovations of MegaCorePilates Megaformer
The MegaCorePilates Megaformer features an advanced spring resistance system that offers adjustable resistance levels to accommodate users of different fitness levels. Compared to traditional Pilates equipment, its wider and longer sliding bed design and diversified handle configurations allow for more varied movement training8. The specially designed support bars and horn-shaped handles on both sides of the apparatus not only provide additional support points but can also function as light barbells for combined training movements8.
These design features enable the MegaCorePilates Megaformer to train almost all large and small muscle groups throughout the body and stimulate deep muscle engagement3. Simultaneously, its low-impact characteristics reduce joint stress and damage, making it a joint-friendly training equipment5.
Commercial Applications and Market Response
The Megaformer has demonstrated significant potential in the commercial fitness market. Solidcore, a North American Pilates studio specializing in Megaformer classes, has expanded to 250 locations and was acquired by the LVMH-owned fund L Catterton in 2024. Its revenue reached $150 million in 2024, proving the viability of the Megaformer business model.
In the Chinese market, Megaformer classes have also entered high-end fitness venues such as the megaformer lab in Shanghai’s Shankangli and the body lab in Beijing’s China World Trade Center. These Megaformer group classes are typically located in core areas of super-first-tier cities, adopting small group class models with a maximum of 10 participants per session, priced comparably to traditional Pilates classes.
Future Prospects
With rising health awareness and diversified demands in the fitness market, MegaCorePilates Megaformer is expected to continue leading innovation trends in the Pilates equipment market. The brand plans to further expand its product line, developing more compact equipment suitable for homes and small studios, allowing more consumers to experience the efficient training of the Megaformer.
